Browsing Artículos de investigación by Subject "Consumidor"

Now showing items 1-2 of 2

    • Caracterización del consumidor de la carne de pollo en el área metropolitana de Monterrey 

      Alvarado Lagunas, Elías; Luyando Cuevas, José Raúl; Téllez Delgado, Ricardo (El Colegio de Sonora, 2012-05-01)
      This article presents the results of a description of chicken meat consumers in the Monterrey metropolitan area, carried out using the CHAID algorithm (Chi-squared Automatic Interaction Detection), which allowed researchers ...

    • Mexican Consumer Complaint Behavior 

      Cruz Rodríguez, Ignacio Javier; Rosas Rojas, Eduardo (El Colegio de Sonora, 2021-07-01)
      Objective: to examine the main determinants of consumer complaining behavior in Mexico from 2006 to 2017, using annual data for the 32 states. Methodology: a static balanced panel data model was estimated and later the ...
      Colson