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Now showing items 11-20 of 41
Implementing relational marketing in a coffee selling company in Baja CaliforniaAplicación de la mercadotecnia relacional en una empresa de venta de café de Baja California
(El Colegio de Sonora, 2018-01-01)
The aim of this investigation is to propose a relationship marketing process in a coffee selling company in Baja California as a case study. First, relationship marketing is conceptualized and its contribution to the ...
Typology and differentiation of guava (Psidium guajava l.) producers in Calvillo, Aguascalientes, MexicoTipología y diferenciación de productores de guayaba (Psidium guajava L.) en Calvillo, Aguascalientes, México
(El Colegio de Sonora, 2018-01-01)
This study presents the typology of guava producers in Calvillo, Aguascalientes, Mexico, which was developed from information obtained from the 91 surveys applied to them. Through the cluster and discriminant analyses, ...
Everyday mobility and infrastructure in the configuration of non peri-urban rural spaceMovilidad cotidiana e infraestructura en la configuración del espacio rural no periurbano
(El Colegio de Sonora, 2018-01-01)
The purpose of this article is to determine how the non peri-urban rural space in the Mexico’s central region, which is a highly urbanized context, is organized. Changes taking place within the framework of globalization ...
Housing deficit and residential satisfaction. A comparison between Mexico’s northern border and the rest of the country, 2014Déficit de vivienda y satisfacción residencial. Un comparativo entre la frontera norte de México y el país, 2014
(El Colegio de Sonora, 2018-01-01)
This article evaluated and compared housing deficit and residential satisfaction of population in the country and in Mexico’s northern border in 2014. In the last decades, the border strip has undergone an intense urbanization ...
Social representations about drug trafficking among adolescents in TamaulipasRepresentaciones sociales acerca del narcotráfico en adolescentes de Tamaulipas
(El Colegio de Sonora, 2018-01-24)
The aim of this article is to understand the social representations constructed by a group of adolescents of the state of Tamaulipas about drug trafficking. An intrinsic case study design was used and semi-structured ...
Mexican children’s social welfare according to international migration links: an approachEl bienestar social de la niñez mexicana según vínculos migratorios internacionales: una aproximación
(El Colegio de Sonora, 2018-03-01)
Since the start of the 21st century, a positive view of the effects of international migration on promotion of development of origin countries, especially regarding remittances, remains. The aim here is to examine the ...
Democracy and autonomy in female-based social organizations in southern Sonora: the Cobanaras Federation caseDemocracia y autonomía en organizaciones sociales de base femenina del sur de Sonora: el caso Cobanaras Federación
(El Colegio de Sonora, 2018-01-24)
This article describes the links established by a socially based organization among its members and with external actors by means of a typology that conceptualizes such links as clientelist-corporate, neoliberal and ...
Measuring emigration from Mexico to the United States, 1950-2016Medición de la emigración de México a Estados Unidos, 1950-2016
(El Colegio de Sonora, 2018-09-01)
The goal of this article is to review, analyze, and follow up on the methodology, the figures of the main sources of information, and the basic questions: place of birth, previous residence, and year of entry of Mexican ...
Constructing societies committed to the natural environment: environmental education in children in southern Morelos, MexicoConstruir sociedades comprometidas con el entorno natural: educación ambiental en niños del sur de Morelos, México
(El Colegio de Sonora, 2018-03-01)
With the objective of strengthening educational programs in Morelos, Mexico, perceptions and knowledge children and teachers in rural and urban schools in the south of the state have of environment are analyzed here. Through ...
Plurality and legal loopholes in eco-laws related to protected natural areas within state jurisdiction in MexicoPluralidad y lagunas jurídicas en ecoleyes relacionadas con áreas naturales protegidas de competencia estatal en México
(El Colegio de Sonora, 2018-02-12)
This article discusses plurality and legal loopholes in protected natural areas in Mexico, considering them a key tool for the conservation of hundreds of species and ecosystems. Based on the legislation in force until ...